Interior Design / Environmental Graphics
Boilermaker Station Welcome Center
West Lafayette, Indiana
Two Purdue student life departments - Admissions and Alumni - were joining forces to create the Boilermaker Station Welcome Center. In conceptualizing the environmental graphics, it was important to strike a balance between an audience that is wholly new to the Purdue experience and one that is so familiar and nostalgic that they have returned.
The advantage of environmental graphics is distance plays a large role in how the design is viewed. From a distance, the graphic looks more like a traditional stripe pattern. Upon closer inspection, the details of icons and local sayings become more apparent.
SURPRISE AND DELIGHT
From a distance, the wall graphic reads as a traditional pattern, upon closer inspection one discovers the pattern is a mix of Purdue-centric icons and "in-the-know" sayings making the wall graphic at once comforting and special.
ENVIRONMENTAL GRAPHIC (DETAIL)
GLASS ARTWORK REFERENCES DISTINCTIVE MEMORIAL UNION WINDOWS
ENTRANCE WALL GRAPHIC
Select photos courtesy of Purdue University Marketing & Communications