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Environmental Graphics / Wayfinding and Identification Signage Program

Laumeier Sculpture Park
Wayfinding and Identification Signage Program
St. Louis, Missouri

More than a Walk
in the Park

When it comes to the Laumeier brand experience, walking the grounds of the park is a core brand touchpoint. It is the reason why people visit. Therefore, the audience experience, especially the first-time audience, should be as smooth and enjoyable as possible. 

Without an obvious staff presence around the park, the only interaction the audience has with the Laumeier brand is the artwork and signage. Therefore, it becomes a major component in projecting a brand personality or tone. It becomes the voice of Laumeier.

AUDIT AND RECOMMENDATION BOOK

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NEW MAP

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OLD MAP

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The old map, while playful, was difficult to read. The combination of icon system and typographic acrobatics demanded more interpretation when simple communication was needed.

NEW ICON SYSTEM

Print
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TYPICAL EXTERIOR SIGNAGE

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TYPICAL INTERIOR SIGNAGE

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Milwaukee, WI 53204

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